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PostitusPostitatud: 16 Aug 2016, 19:15 
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Cadillac will debut a new concept Thursday in Monterey. The company also released teaser video, but it only shows us a few glimpses of interior parts and a concept drawing that seems to show a very minimalistic dashboard. The big draw appears to be the large screen filling in for instruments and infotainment. According to Cadillac, the screens are curved OLED panels co-developed with LG, and the technology behind them will appear in a future Cadillac.

Bringing a new concept to the famous Monterey Car Week is a return to form for Cadillac. In past years the company brought beautiful concepts like the full-size, four-door Ciel convertible, and the taught, athletic Elmiraj coupe. The latter of these showcased designed cues that trickled into production Cadillacs. No word (or pictures) on the exterior yet. We'll be sure to have complete coverage of the concept later this week.

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PostitusPostitatud: 19 Aug 2016, 11:48 
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The Cadillac Escala Concept is the latest in a line of show cars the company has launched at the Pebble Beach Concours d’Elegance that ultimately preview the next Cadillacs.

And the concept that was shown Thursday night could mean promising new things for Cadillac design. An unconventional new grille, sweeping bodywork and the interior with Curved OLED displays Cadillac is eager to talk about could mean interesting things from the company that insists it dares greatly.

Cadillac has taken the CT6's Omega platform and put a clear "four-door coupe" spin on it, with a liftback arrangement at the rear that's pretty reminiscent of the Audi A7. Company officials say the Escala is about 6 inches longer than the new Cadillac sedan, with a wheelbase that's nearly 5 inches longer.

Debuting on the Escala is a 4.2-liter twin-turbocharged V8 with 500 horsepower, a setup that's long been rumored to be destined for a hotter CT6 in the near future. Inside, things are fairly minimalist thanks to the screens dominating the dashboard.

It's also free of the highly polished wood and leather Cadillacs have now, in favor of light fabrics and polished metals, with a huge glass roof keeping things even airier.

Cadillac says the name Escala, Spanish for "scale," is a not-so-subtle hint that this is an extension of the CT6, which makes us think it's a preview of an upcoming variant of that sedan. Given Cadillac has been wrestling with what kind of flagship to build as of late, we'd say this would be an attractive way of topping Cadillac's car lineup

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PostitusPostitatud: 19 Aug 2016, 11:53 
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http://media.cadillac.com/media/us/en/cadillac/news.detail.html/content/Pages/news/us/en/2016/aug/0818-cadillac.html

Cadillac Unveils Escala Concept, Previewing Future Design Direction

2016-08-18

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Concept showcases future design and technical systems in development
Flagship Sedan is a concept for a more expressive, expansive companion to the recently launched CT6
Dual-Theme interior includes Curved OLED displays, next-gen connectivity designs, ingenious details

The Escala Concept debuts in California tonight, introducing the next evolution of Cadillac design and previewing the craftsmanship and technology being developed for many future models. Following a series of private previews, Escala will be displayed this weekend at the annual Pebble Beach Concours d’Elegance.

The Escala Concept previews the design and technical ideas driving the next phase of Cadillac’s ongoing expansion.

“Escala is a concept with two clear objectives,” said Johan de Nysschen, president of Global Cadillac. “First, Escala is a statement of intent for the next iteration of the Cadillac design language, and also technical concepts in development for future Cadillac models. Secondly, Escala builds Cadillac’s aspirational character, signaling the brand’s return to the pinnacle of premium.”

Cadillac has released a new slate of models bristling with expressive design and exhilarating performance, driver’s cars taking Cadillac into a new chapter of its storied 114-year history.

“Escala is a concept car, but one based upon the unrelenting rise of our product substance,” de Nysschen said. “Depending on the development of market segment for large luxury sedans, Escala is a potential addition to our existing product plan.”

Escala — Spanish for “scale”— is a concept for a larger, more elite and expressive companion to the recently launched 2016 Cadillac CT6, the brand’s remarkable new range-topping prestige sedan. Escala is also the third in a series of concepts Cadillac has debuted at Pebble Beach in recent years, following the Ciel convertible (2011) and Elmiraj coupe (2013).

Escala is designed to be both a driver’s car and an indulgent flagship sedan. The large 4-door sedan features an expansive liftback design emphasizing the car’s considerable scale and versatility. At 210.5 inches in overall length, Escala is roughly 6 inches longer than today’s CT6.

Escala features a new and evolved face of Cadillac design that will begin appearing on production models soon. This includes a new expression of Cadillac’s vertical lighting, a brand signature since 1948. Organic light emitting diode (OLED) lighting elements are thinner and set deep within the fascia, creating a sinister look, day and night.

The concept’s details invite closer inspection, including a three-dimensional precision pattern in the grille design and 22-inch wheels with two layers of spokes.

“This concept shares how Cadillac will bring forward a new experience that is uniquely American, and unmistakably Cadillac,” says Andrew Smith, executive director of Cadillac Global Design. “Escala is an expressive symbol of reward and an exhilarating driving experience. On the interior, we pushed further. It’s about precision and ingenuity in craftsmanship, and the artistic integration of technology.”

Escala features a “dual personality” interior crafted with distinctly different zones: The front is about intensely focused modern technology, while the rear delivers relaxation.

“My brief to the designers was to create a car you desperately want to drive, and also one in which you want to be driven,” Smith said. “So rather than a single design, this interior consists of two themes. It was an opportunity for our designers to break the rules a little bit, exactly what Cadillac should do from time to time.”

An array of three curved OLED screens is a prominent feature in the front of the cabin. The very thin, curved displays are layered in front of the driver, with the back sides wrapped in hand-stitched leather embossed with the Cadillac script. The array of screens consolidate the traditional “cluster” of driving gauges with the “center stack” into one integrated unit.

Escala includes new designs for connectivity and control, providing a prototype for the user experience in development for future production models. The system features a central control module that enables the driver to execute tactile commands across the spectrum of connectivity functions, in addition to voice and gesture control technology. Inside the controller sits a new edition of Cadillac’s “flying Goddess” icon, a nod to the brand’s illustrious heritage.

Like all Cadillac models today, the interior is assembled using hand cut-and-sewn techniques. However, Escala presents several new and unique touches, blending overt luxury with covert technology. Escala makes broad use of hand-tailored fabric on the door trim and seating areas. Inspired by suiting material used by Cadillac’s partners in the fashion industry, the fabric provides a new level of hand-applied craftsmanship and color, unique in today’s auto interior landscape.

The Escala Concept utilizes Cadillac’s new RWD-centric large luxury car architecture, featuring one of the world’s most advanced body structures, which debuted on the new CT6. The mixed-material construction enables unprecedented agility and efficiency.

Escala uses a new 4.2-liter twin-turbo V-8 engine, a prototype of a new system in development for future Cadillac models. The advanced engine utilizes Active Fuel Management technology, enabling fuel-saving 4-cylinder operation.

###

Cadillac Escala Concept Basic Specifications
Model Escala Concept
Body Style 4-door expressive flagship sedan, with lift-back rear opening
Height 57.3 in / 1455 mm
Width 76.7 in / 1948 mm
Length 210.5 in / 5347 mm
Wheelbase 127.1 in / 3228
Engine 4.2-liter Twin Turbo V8


Donny Nordlicht

Cadillac Communications

Mobile 313-402-5889

donny.nordlicht@cadillac.com

_________________
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