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Cadillac Wins Three Honors in Kelley Blue Book Brand Image Awards

Brand named Best Luxury Exterior Design, Best Interior Design and Best Comfort

DETROIT April 29th, 2011 – Cadillac won more categories than any other brand in Kelley Blue Book’s 2011 Brand Image Awards, a set of honors based on consumer perceptions of automotive brands.

Kelley Blue Book named Cadillac winner of Best Exterior Design Brand in the Luxury category as well as Best Interior Design Brand and Best Comfort Brand among all classes. The awards are determined by Kelley Blue Book’s Brand Watch study, which taps into the perceptions of consumers at kbb.com who are in the market for a new vehicle.

“In our opinion, the Cadillac CTS deserves at least 75 percent of the credit in securing this award (Best Exterior Design Brand – Luxury),” the editors of Kelley Blue Book’s kbb.com said in a statement announcing the winners. “Yes, the big, bad Escalade is impossible to ignore and the SRX crossover is a nice interpretation of Cadillac’s current design ethos, but the CTS Sedan is the car that put Cadillac on the design map.”

The strong results in the Kelley Blue Book Brand Image Awards coincide with a strong showing in the marketplace. Cadillac’s total U.S. sales in the first quarter of 2011 increased 38 percent, compared to the same period last year.

“The Kelley Blue Book Brand Image Awards are significant because they’re based on the perceptions of consumers actively looking to buy a new automobile,” said Don Butler, vice president of Cadillac marketing. “The awards confirm that Cadillac is setting the standard for exterior and interior design and attracting more people to the brand.”

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